First, it was a book. The Essentials of Trading was developed after a search of available trading texts for a university course found nothing that was entry level and not market, timeframe, or methodology specific. So, a new book was developed to help teach those new to trading and the financial markets. Published by Wiley and released in April 2006, The Essentials of Trading became an Amazon.com Top Seller.The Essentials of Trading has since become a wide ranging educational effort. It includes a trading education blog which receives over 10,000 unique visitors each month, trading courses, and more, with new elements added regularly.